Riding High: How Donna Werking, Owner of Northern AZ Social, LLC Keeps the Prescott Frontier Days®, Inc-World's Oldest Rodeo® in the Spotlight

Written by Yvonne Gibbs

When you step onto the Prescott Frontier Days® rodeo grounds during the World’s Oldest Rodeo®, you are surrounded by aromas, sounds, brightly colored banners, and various livestock. What ties this bounty of sights and sounds together is a team that works year-round to present a great event. In 2020, Donna Werking stepped up to lead PFD’s marketing team, along with Sadie Sarti, owner and lead designer at Sadie Sarti Design Co., and WOR staff to create the spectacular look and feel we all appreciate. Donna is the owner of Northern AZ Social, LLC, an award-winning, full-service agency that specializes in traditional advertising, graphic design, media buys, and digital and social media marketing.

What makes Donna’s Northern AZ Social, LLC team stand out? Approachability. Thorough knowledge of the subject matter and the audience. And for PFD, a willingness to get her boots dirty. Donna knows the local communities well, having served as a marketing expert for 19 years and contributed through various roles, such as being the co-founder of the New Year’s Eve Boot Drop event, creator of Travel Northern AZ, and she is also the owner of Prescott 365, LLC, a comprehensive online resource, www.Prescottaz365.com, showcasing attractions and events in central Arizona.  

Other volunteer efforts include participating in Dancing for the Stars on behalf of the Boys & Girls Clubs of Central AZ; serving as marketing chair on the Boys & Girls Club board; and serving on the Board of Advisors for the AZ Community Foundation of Yavapai County. Donna’s company has also received numerous awards over the years and was named one of 2024’s Top 3 Marketing Agencies by Pandia.

For PFD, Donna is the guardian of the Professional Rodeo Cowboys Association (PRCA) rules and regs, including waivers, validating media credentials, dress code and overall safety of anyone filling those roles. In addition, she handles media, video work, and photography, and guides the media product usage through print media, electronic media, news station, radio, and TV platforms. She also steers social media, print, publications, online, and newspaper coverage for the best possible coverage of the World’s Oldest Rodeo. 

When Donna started the PFD marketing efforts to improve the digital footprint in 2017, the followers on Facebook were a dismal 12,280. Since she took over as lead in 2020, they are now over 31K, with 1.2 million views and 424% increase over 28 days. Her other efforts include gaining a significant presence on Instagram, TikTok, X, and YouTube. As a mentor for the PFD Jr. Ambassador program, Donna shares her marketing knowledge with the ambassadors interested in social media. Thank you, Donna and team, for all your efforts to portray the World’s Oldest Rodeo in the best light possible! Donna can be reached at 201 N. Alarcon Str., Suite C in Prescott or (928) 710-7910.

Tri-State Metal Roofing Supply Expands into Prescott, Arizona with New Manufacturing Facility Built by JEBCO Construction

Tri-State Metal Roofing Supply, a trusted manufacturer of high-quality American-made metal roofing and siding, has announced its expansion into Prescott, Arizona, with the construction of a new state-of-the-art manufacturing facility on Generation Lane. The project is being led by JEBCO Construction Companies, a respected Northern Arizona general contractor, marking the beginning of a strong partnership between two businesses committed to quality, integrity, and community.

Founded in May 2016 in St. George, Utah, Tri-State Metal Roofing Supply was established by partners Kortney Leavitt, Jason Norton, and Kalan Lemon. Together, they bring more than five decades of combined expertise to the manufacturing industry, with Norton contributing over 30 years of specialized knowledge and Leavitt and Lemon each contributing a decade of experience.

 Since its inception, Tri-State has quickly grown into a regional leader by focusing on customer satisfaction, unmatched turnaround speeds, and high-quality products manufactured in the United States. The company supplies a wide range of metal roofing and siding materials, trims, and accessories — including custom trims designed for unique projects. Its products serve everyone from lumber yards and contractors to homeowners and DIY builders.

“Our mission is simple: keep roofs solid and communities strong,” said co-owner Jason Norton. “We believe in hard work, honesty, and real relationships. Whether it’s a ranch, a commercial building, or a family home, we want to help people protect what they’ve built with materials that last.”

When deciding where to expand, the partners initially considered other markets but quickly fell in love with Prescott. “The people and the tight-knit community felt like home to us,” said co-owner Kortney Leavitt. “That sense of community is exactly what we want our brand to represent.”

The company also sees Prescott as an ideal hub for sustainable building practices. Unlike shingles and tile, which frequently end up in landfills and release toxins into the ground, metal roofing is fully recyclable, energy-efficient, and designed to last. Tri-State’s expansion will not only provide cost-effective solutions to local contractors and homeowners but also support long-term sustainability in the region’s construction industry.

For its new Prescott manufacturing facility, Tri-State partnered with JEBCO Construction Companies, led by owner Jeb Johnson. The JEBCO team was selected for its professionalism, expertise, and strong alignment with Tri-State’s values. “There were many capable commercial builders in the Prescott area, but with Jeb and his team, we felt an immediate friendship,” said co-owner Kalan Lemon. “They’ve been professional, reliable, and an absolute pleasure to work with throughout the process.”

The project is particularly meaningful to both companies. The site was purchased from the family of a longtime Prescott resident who had planned to develop the property but passed away before its completion. Tri-State and JEBCO worked together to reimagine the space, incorporating innovative roofing profiles, custom trims, and a modern design aesthetic. Among the unique touches is Tri-State’s signature wood grain steel paneling, which replicates the rustic look of barn wood with remarkable authenticity. 

“Tri-State’s ability to manufacture top-tier products with virtually no lead times, combined with JEBCO’s commitment to delivering on schedule, makes this project a showcase for quality and reliability,” Johnson said. “We’re honored to play a role in bringing Tri-State’s vision to life here in Prescott.”

The new facility, scheduled to open in 2026, is expected to have a significant impact on the local economy by creating jobs, supporting contractors, and providing an easily accessible supply of durable roofing materials. Tri-State’s presence in Prescott will benefit a wide spectrum of customers — from contractors building large-scale projects to homeowners tackling smaller upgrades.

“We’re in a growth stage,” said Norton. “As Prescott continues to grow, we want to grow right along with it. Our goal is to expand this facility over time, adding options and creating even more jobs for people in the community.” With its strong focus on sustainability, durability, and customer satisfaction, Tri-State Metal Roofing Supply is poised to become a valuable asset to Prescott and the greater Northern Arizona region.

About JEBCO Construction Companies

Based in Northern Arizona, JEBCO Construction Companies is a full-service general contractor specializing in commercial, residential, and custom projects. Known for integrity, professionalism, and hands-on leadership, JEBCO is dedicated to delivering projects that reflect the vision of its clients while upholding the highest standards of quality.

Prescott Western Heritage Foundation presents “Prescott’s Doc HolliDaze Weekend” from August 15-17, 2025.

Press and Photos Provided by Wendi & Brad Courtney

For questions, please contact Wendi Courtney at 928-713-5136.

Prescott Western Heritage Foundation presents “Prescott’s Doc HolliDaze Weekend” on

August 15th , 16th and 17th , 2025, with most events taking place at the Hassayampa Inn in

Prescott, Arizona. Tickets for the full weekend of events are $95, available by going

online to www.visitwhc.com, calling the Western Heritage Center at 928-910-2307, or

visiting the Center at 156-C S. Montezuma, Prescott, AZ 86303. The direct link is

https://whcmercantile.square.site/ 

The weekend is a celebration of John Henry “Doc” Holliday’s time in Prescott prior to his

fateful move to Tombstone. In 2024, Whiskey Row Historian Bradley G. Courtney and

researcher D. Sue Kissell learned the exact location of the house where John Henry

“Doc” Holliday lived during his time in Prescott. It was located off Montezuma Street in

what is now the parking lot between Bashford Courts and Yavapai Title. A fundraising

effort was launched to create a bronze plaque commemorating the location, and the

plaque was placed by the City of Prescott in their easement. A wildly successful

unveiling event followed, and the committee elected to continue to celebrate Doc

Holliday’s Prescott tenure with an annual event on the weekend closest to Doc’s

birthday of August 14th.

The weekend will begin with a Welcome Reception at the Western Heritage Center on

Friday evening, August 15th from 5:00 PM to 6:30 PM, followed by a Speakeasy Crawl.

One special “Doc HolliDaze” drink ticket is included.

A History Forum is planned for Saturday morning, featuring expert Doc Holliday

historians, authors and artists. The Wild West History Association will also have

representatives in attendance.

Scheduled speakers for the History Forum include Bob Boze Bell, executive editor of

True West magazine. Also known as BBB, Bob Boze Bell is a historian, author and

painter who is known as America’s Western Storyteller. Michael Paul Mihaljevich is an

author, historical researcher and art photographer. He recently published the book The

Bird Cage Theater: The Curtain Rises on Tombstone. Victoria Wilcox is Founding

Director of Georgia’s Holliday-Dorsey-Fife House Museum, the antebellum home of the

family of Doc Holliday. Her work with the museum led to two decades of original

research, making her a nationally recognized authority on the life of Doc Holliday.

The History Forum will take place from 9:00 to 12:00 on Saturday, August 16th , in the

Marina Room at the Hassayampa Inn, and a light breakfast is included. The History

Forum is included with the full weekend pass, but if guests want to attend only the

Forum, that price is $20.

Later that afternoon at 1:30 PM will be a “Behind the Scenes” tour of Sharlot Hall

Museum, provided by Executive Director Stuart Rosebrook. Museum admission is

included; show your weekend pass ticket at the gate for entrance.

A highlight of the weekend will be the Grand Victorian Party held at the Hassayampa

Inn on Saturday evening, August 16th from 5:00 to 8:00 PM, with Old West entertainers

and country music by Lonesome and Busted. 1880’s attire is encouraged, but not

required. Wear your finest period or Western outfit to participate. An additional raffle

ticket will be provided to all those who come in 1880’s attire! Enjoy refreshments and a

no-host bar, Old West games and a photo booth with a Western backdrop.

Do you think you look like John Henry Holliday? A Doc Holliday lookalike contest will be judged by

“Doc” impersonator Cory Allen from Tombstone. There will also be a “Big Nose Kate”

lookalike contest for the ladies. Meet dozens of re-enactors from groups such as the

Prescott Regulators and Their Shady Ladies, the Whiskey Row Renegades, the

Whiskey Row Social Club and Historical Society, Arizona Frontier Legends and many

others.

A commemorative booklet, “Doc Holliday in Prescott”, written by Bradley Courtney, will

be available at the event, as will books and artwork by the History Forum presenters.

Stuart Rosebrook, executive director of Sharlot Hall Museum, will emcee the Grand

Victorian Party.

The weekend will conclude with a no-host brunch on Sunday morning at 10:00 AM at

the Hassayampa Inn’s 1927 Salon, with attendees ordering from the menu.

The host hotel is the Hassayampa Inn, 800-322-1927. Mention Prescott's Doc HolliDaze

weekend for special pricing on room rates. The Hotel St. Michael is also a historic

lodging option within walking distance of all events. 

The raffle prize is "Doc at OK Corral" a framed print signed by the artist Buck Taylor.

One raffle ticket is included with the weekend pass, and additional raffle tickets are

available for $5 each. The raffle drawing will take place Saturday evening during the

Grand Victorian Party.

All proceeds benefit the Prescott Western Heritage Foundation. “The intention is for

Prescott’s Doc HolliDaze to become an annual event celebrating local and Old West

History,” said Dennis Gallagher, founder of the Prescott Western Heritage Foundation.

For questions, please contact Wendi Courtney at 928-713-5136.