Ridin' For A Cure
Sat, Oct 04
|Prescott Frontier Days Rodeo Grounds
Benefit dinner and auction to support local cancer patients.
Time & Location
Oct 04, 2025, 4:30 PM – 9:00 PM
Prescott Frontier Days Rodeo Grounds, 840 Rodeo Dr, Prescott, AZ 86305, USA
About the event
Prescott Frontier Days®, home of the World’s Oldest Rodeo®, is proud to sponsor the annual Ridin’ for a Cure event in partnership with Arizona Oncology and Dignity Health YRMC. Chaired by Richelle Mills, the fundraiser directly supports local cancer patients, with proceeds benefiting all types of cancer care in our community.
Formerly known as Tough Enough to Wear Pink, the program has raised over $90,000 since 2006. Each year, the rodeo also dedicates one performance to honoring those affected by cancer, with contestants, fans, and volunteers showing support by wearing pink.
For tickets, contact Richelle at (623) 337-2003 or visit the Rodeo Office (928)445-3103 at 840 Rodeo Drive, Building D, Prescott, AZ 86305.