Tickets go on Sale Online March 16, 2026 Prescott Frontier Days(R), Inc - Rodeo Parade 1939 | Rights & Permissions: Sharlot Hall Museum  & Prescott Frontier Days(R), Inc  Prescott, AZ – February 23, 2026 – Prescott Frontier Days®, Inc.–World’s Oldest Rodeo® returns for a milestone 139th year. The 2026 rodeo promises to be an unforgettable Independence Week event, honoring America’s spirit with the theme: “Celebrating 250 Years of Freedom.” From Monday, June 29 through Sunday,